Preliminary Research for Idea #1 Continued

This week I started to look at similar projects which address sensitive subject areas such as disabilities as if I progress with the Suffering in Silence idea around speech disorders then how I deal with and address the issue is something I will need to carefully consider so as to not cause any offence or give off the wrong message

If I develop this idea further then I want to ensure I am approaching the subject in a positive way; my aim isn’t to draw on the negatives instead, I want to pay attention to how we can embrace speech disorders and promote a confidence for people to speak out.

I found some really interesting material online about adverts creating awareness for disabilities and sensitive topics. I looked at some Channel 4 content, since the broadcaster has announced 2016 as ‘the year of disability’, they have produced a great deal of content and promotional work around the sensitive subject of disability particularly in the run up to and following the success of the recent Paralympics.

https://www.theguardian.com/media/2016/jul/14/channel-4-superhumans-tv-ad-sequel-rio-paralympics

There was also an interesting article I stumbled across criticising Saatchi and Saatchi’s ‘ad of the year’ which tackled the sensitive topic of Downs Syndrome.

How Could The Ad of the Year Be Such a Loser?

This article really encourage me to think and carefully consider how exactly I would address people who stammer

 

 

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